Creative Content
Year
2023 - 2026
Client
Delta Phi Lambda Sorority, Inc.
Overview
As Public Relations Chair, I led our chapter's social media strategy and event promotion, serving as the creative voice behind how our sorority showed up both online and on campus. I designed the visual content and posters that drove member engagement and turned our events into moments people actually wanted to be part of. I approached every piece of content with the goal of making our chapter's identity feel distinct, polished, and easy to connect with — for members and prospective members alike, whether they were scrolling our feed or walking past a flyer on campus.
Sweater Design
Designed a commemorative apparel graphic for Delta Phi Lambda Sorority, Inc. blending the chapter's founding year (1998) with symbolic imagery — blue roses and a butterfly — to visually represent growth, transformation, and sisterhood. Paired the illustration with the motto, "Let Our Light Shine Forth," to create a cohesive design that reinforced chapter identity and pride while remaining wearable and shareable merchandise for members.
Key Contributions
Symbolic Visual Storytelling: Illustrated a custom butterfly-and-rose motif to represent transformation and growth, using the chapter's founding year (1998) as a central design anchor tying the imagery together.
Brand-Consistent Color Palette: Applied the chapter's official blue tones throughout the floral and typographic elements to keep the design instantly recognizable as on-brand merchandise.
Typography & Motto Integration: Paired hand-lettered script typography with the chapter's motto, "Let Our Light Shine Forth," balancing illustrative artwork with clean, legible text hierarchy.
Print-Ready Apparel Design: Prepared a production-ready graphic optimized for sweater/apparel printing, ensuring clarity and color accuracy across the physical product.
Social Media Posts
As Public Relations Chair, I spearheaded the visual identity and social media strategy for our chapter, building a consistent, recognizable brand across every platform and touchpoint. I led the creation of custom graphics, event promotion content, and recruitment materials while directing our day-to-day social media presence to boost engagement and visibility. Through intentional content planning, custom visuals, and consistent brand storytelling, I transformed our social channels into a welcoming digital space that connected current members, prospective sisters, and the wider campus community.
