Valeria Ramirez
Multimedia Professional
My Approach
Strategy
Leverage a detail-oriented, collaborative approach to build cohesive multi-channel marketing campaigns. Aiming to align with cross-functional teams and translate complex brand goals into engaging visual assets that drive target audience engagement.
Execution
Capitalize on a fast-learning mindset to rapidly adapt to new brand systems, emerging tools, and quick turnaround times. Aiming to step into dynamic market environments to scale visual consistency, refine brand touchpoints, and deliver high-impact creative work
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Created 5+ Websites
For engagement and entertainment
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3+ Years of Design Experience
Across web, mobile, and print
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Community Advocate
Volunteering for non profits and my community
Visual Identity & Campaign Production
Greenlee School of Journalism and Communication Capstone
Directed the production and creative execution for a full-scale advertising campaign focused on a brand merger. I built the strategy, managed the workflow, and oversaw deliverables from initial audience research to final media deployment.
Multicultural Greek Council
Led the end-to-end creative direction and brand strategy for multi-channel recruitment and community outreach initiatives. I designed the messaging framework, established visual standards, and oversaw production across print, digital, and apparel deliverables—from initial concept development and chapter stakeholder alignment to final media publication and print deployment.
Creative Content for Delta Phi Lambda Sorority, Inc
As Social Media Chair for my local chapter and later National Creative Director post-graduation, I drove Delta Phi Lambda's visual identity across both local and national levels. I led end-to-end brand strategy and asset production—creating engaging social campaigns, video content, and custom merchandise while establishing visual standards that elevated brand consistency and member engagement nationwide.
Milestones
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My creative path began with a strong academic foundation, graduating from Iowa State University in May 2025 with a Bachelor of Arts in Advertising and a Minor in Event Management, following my Associate degree from Marshalltown Community College. Along the way, I had the privilege of guiding the next generation of creators as a Teaching Assistant, mentoring students through real-world client marketing campaigns, brand strategy, and storytelling. That same passion for hands-on production led me to serve as Production Director for Global Summit Agency, where I collaborated with an eight-person team to bring to life a complete campaign for Tenuta Santi Giacomo e Filippo, a luxury resort in Urbino, Italy.
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Behind every great visual strategy is a strong technical foundation, which I honed over nearly four years with Geek Squad at Best Buy as both a Consultation and Advanced Repair Agent. Working directly with clients to solve complex technical problems taught me patience, precision, and an eye for detail that I bring into every design project today. Paired with my Hootsuite certifications and years of experience across the Adobe Creative Suite—including Photoshop and Illustrator since 2017—I combine technical problem-solving with artistic intuition to build digital experiences that work seamlessly.
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Community and connection are at the heart of everything I create, which inspired my work as Vice President of Community Outreach for the Multicultural Greek Council. In this role, I served as the face of recruitment while leading our social media and visual branding to welcome new members into our community. I modernized our communication by completely redesigning the official Greek Life Guidebook, building custom layouts to celebrate each chapter's colors and impact. To bring the broader campus together, I also illustrated the official IFC recruitment t-shirt, designing a runner carrying the Greek torch across an Iowa map divided into 30 sections representing every local chapter.
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My journey in brand leadership grew from the ground up, starting with two years as Social Media Chair for my local chapter before stepping into the role of National Creative Director for Delta Phi Lambda Sorority, Inc. Leading brand strategy on a national scale allowed me to protect and elevate our visual identity across chapters nationwide. I managed multi-channel campaigns spanning engaging social media content, promotional video production, and custom merchandise design, ensuring every touchpoint felt authentic, cohesive, and deeply connected to our mission.
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I bring together digital design, strategic copywriting, brand strategy, and WordPress web creation to help brands tell their story. Most recently at AdHere, LLC, I partnered with the Creative Director to craft performance-driven social ads, write compelling copy, and build organized digital workspaces. I'm looking for my next opportunity to collaborate with passionate teams and create engaging visuals that leave a lasting impression.